About Us

Hi! We’re Paige and Elle, the sister duo behind HEED Vintage. HEED isn’t just a name – it’s an acronym of our kids’ names and a nod to the heart behind all that we do. This small business is a family affair in every way.

Our curations focus on vintage collections that weave the past into the present, creating spaces that spark joy and evoke nostalgia. Whether it’s a functional, timeless piece or something that brings back childhood memories, HEED is all about using vintage to add warmth, depth, and character to our homes.⁣ From nature-inspired textures to eclectic color stories, we offer fresh perspectives on preloved treasures.

We truly love hearing stories from customers about the pieces they find and how they resonate with them! The longer we’re here, the more we realize it’s the connections we make with fellow vintage lovers and the connections they have with what we offer that keep us inspired. Thank you for checking out our shop!